Instagram now includes alt text! 🎉 .
Alt text aka alternative text is important because it makes images more accessible to people using screen readers, is displayed in place of images when they do not load or have been turned off, and can provide semantic meaning to search engines.
You can enter alt text when creating a new Instagram post by selecting Advanced Settings > Write Alt Text (Swipe for screenshots of these steps) and you can add alt text to each image of a multi-image post.
Remember that alt text should accurately represent the content of the image - being mindful of its context and function - succinctly, and that good punctuation helps screen readers provide natural pauses. It’s also unnecessary to write “Image of..” or “Picture of..” etc since screen readers announce the content type already. My cat, Chocolat, is really excited about this development 🐱 .
#accessibility #a11y #chocolatandmarmalade